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Data is all around us. Big data is used every day by private and government entities to measure patterns and predict trends and in day-to-day life. Similarly, you use the “small data” that you gather from your interactions and observations to make similar predictions and navigate the world. The ways big data analytics benefit retailers are many. Retailers can use collected data to… You're reading 4 Unexpected Uses for Big Data, originally published on Telx. If you've enjoyed this post, be sure to share it on Twitter, Facebook, and Google+!