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Are utility incentives making the "grid" any greener? Recent management theory suggests that “incentives don’t work,” yet utility rebate programs subsidize corporate energy efficiency investments with millions of ratepayer dollars each year. The Green Grid is currently studying the influence of utility incentives on the IT industry, and this interactive session offers a first look at the results of this first-of-its-kind research. Audience input will be collected during the session and may be incorporated into the upcoming publication on this interesting topic area.