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Feb 21
Looking Back and Looking Ahead at Data Center Efficiency: The Green Grid Turns Five
Intel

Please note: This blog post originally apeared as an industry perspective on Data Center Knowledge.

 

 

Among important data center industry milestones this year is the fifth anniversary of The Green Grid, the premier international consortium for resource-efficient IT. Formed by eleven founding member companies in 2007 the organization grew rapidly and today boasts approximately 150 General and Contributing and ten Board member companies. Since its formation the organization has contributed a tremendous amount to the data center “science” of efficiency.

 

Here is just a partial list of key results and contributions made by the Green Grid so far:

 

Harmonization of the PUE metric: Prior to the Green Grid there was no agreed standard to understand or compare the impact of infrastructure on data center efficiency. PUE is a great example of Peter Drucker’s adage, “What gets measured gets done.” Average reported PUEs have dropped from 2.2 in a 2006 LBNL study to 1.6 in a survey of TGG members in April 2011, a 50% reduction is overhead energy. In fact,  PUE was just adopted by ASHRAE (pending public review) into Std 90.1

 

The Green Grid Energy Star Project Management Office acts as a good-faith Industry Interface to the EPA for Energy Star Rating on data centers, servers, UPS’s and storage. The work done in the Green Grid has ironed out differences of opinion between industry members and, in my opinion, improved Energy Star by making it a user-relevant measure of efficiency. Several member companies have such confidence in the Green Grid’s work they decline to make individual company responses to the EPA.

 

Data centers use a lot of water and the Green Grid, again taking the forefront, has developed a water usage effectiveness standard, WUE to standardize the measurement of water usage, its reporting, and to encourage resource efficiency.

 

The Green Grid produced highly influential “Free Cooling” tools and maps to aid in data center site selection. The Green Grid has been among leading voices is advocating the use of free “outside air” and economizers for efficient cooling of data centers. Both approaches can substantially reduce the energy consumption of data centers compared to conventional reliance on air conditioners and air handlers alone. The maps have been downloaded more than 11,000 times in the last 2 years.

 

A Roadmap to the Adoption of Server Power Features. Published in 2010, it is one of the most (if not the most) comprehensive analyses available of server power management capability, how it is deployed, industry perception, and barriers to adoption. Strategic in nature, the study not only recommends concrete action today, but suggests future work to enable this fundamental aspect of data center efficiency.

 

The comprehensive Data Center Maturity Model, which helps data center operators quickly assess opportunities for greater sustainability and efficiency in their data center operations. Released just a year ago, it’s a popular invited talk at international conferences, not only for the results it promises today, but for the five year roadmap it lays out for the industry.

 

The Green Grid has facilitated international agreements with Japanese and European efficiency orgs, and with folks like ASHRAE, ODCA, and the Green500. Interested how “containers” affect data center efficiency? There’s a Green Grid Container Task Force on that.

 

But the story doesn’t stop there. Ongoing work will quantify software efficiency and develop Productivity Proxy’s to help measure data center work output in standardized and user-relevant ways. Further chapters of the Data Center Design Guide will]help provide guidance for those building new data centers . There are plans afoot in the Green Grid to develop IT recycling metrics and work is starting to focus on the role data centers can play in a “Smart Grid.”

 

In all, quite a list of accomplishments. So, if you want to learn more about what the Green Grid has accomplished in the last five years, how its work has contributed value to its member base, or have an interest in shaping the next five years of this exciting industry, please plan to attend the upcoming Green Grid Forum in San Jose, CA, March 6-7, 2012.

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Feb 21
What’s in your attic? Making a start in the Data Center Industry
Schneider Electric
I had reason this morning to visit the attic and wound up taking a trip down memory lane. Specifically I wound up browsing clips... Read More Read More...
Feb 16
Data Visualization Reaches New Heights with Layerscape
Microsoft
Microsoft Research has just released a new way to convey earth-science concepts. It’s called Layerscape , a data visualization engine that was originally developed as WorldWide Telescope (WWT), an astronomical observatory housed within your PC....(read more) Read More...
Feb 15
Two Weeks Left To Register For Green Grid Forum 2012
Emerson Network Power

Don’t forget, the Green Grid Forum 2012 is coming soon. I hope to see you there. Email me or send a tweet @JackPouchet if you are planning to attend so we can meet up.

 A friendly reminder from our friends at The Green Grid.

There are only 2 weeks left to register for The Green Grid Forum 2012, so sign-up today to ensure you have a seat at this important industry event!

The Green Grid Forum 2012 will be held on March 6-7 at the DoubleTree Hotel in San Jose, CA. The event will include 30+ business, IT, and sustainability focused sessions with the overall theme of Moving to Resource Efficient IT. Keynote speakers include Bob Cashner (Sr. VP, Corporate Properties Group, Wells Fargo), Aaron Davis (Chief Marketing Officer, Schneider Electric), and Chandrakant Patel (Sr. Fellow and Director, Sustainable Ecosystems Research Group, HP). The agenda, session abstracts, and speaker bios are posted online and you can watch the sneak peek videos to learn more about Forum and sessions like The Business Value of PUE and Beyond.

We want to help you make the most of your trip to San Jose for The Green Grid Forum 2012 so we invited other organizations to co-locate their events with Forum. The ITS39 IT Sustainability Meeting, Data Center Pulse Summit, and Data Center Energy Practitioner (DCEP) Course will be held the same week in San Jose. More information about each event is included below.

ITS39 IT Sustainability Meeting
Forum attendees are invited to attend the InterNational Committee for Information Technology Standards’ (INCITS) inaugural meeting of ITS39 IT Sustainability on March 8 at the DoubleTree Hotel in San Jose, CA. ITS39 is the designated U.S. Technical Advisory Group (TAG) to the newly formed JTC 1 Sub-Committee 39 Sustainability for and by IT. The initial work scope for ITS39 will include standards for energy efficient data centers.

The committee will operate under the ANSI-accredited procedures of the INCITS. Membership on INCITS/ITS39 is open to all directly and materially affected parties but only U.S.-based companies can vote to establish a U.S. position on TAG matters. All organizations that attend the first or second meeting and request voting membership will attain voting rights immediately. To register, email John.Calhoon@microsoft.com or lbarra@itic.org.

Data Center Pulse Summit
Prior to Forum, end users are invited to participate in the Data Center Pulse Summit on March 5 at the DoubleTree Hotel in San Jose, CA. This is a forum exclusively for end users - i.e. those who own or operate their own data centers – and reflects a unique opportunity to talk with other industry professionals in a neutral environment. This is a free event but seating is limited. To register, please email membership@datacenterpulse.org.

Data Center Energy Practitioner (DCEP) Course
Following the Forum, you can participate in the DCEP Practitioner course on March 8-9 at the Embassy Suites in San Jose, CA. The U.S. DOE and its industry collaborators developed this training curriculum, test, and set of supporting manuals to train and certify Practitioners in performing energy assessments in data centers and transferring knowledge to the staff for implementation. Participants can be trained at Level 1 or Level 2 knowledge levels, including demonstration of proficiency in the use of selected tools in the DC Pro tool suite. Visit the DCEP course web page to learn more!

If you have any questions, please feel free to contact us.

Best regards,
TGG Administration
___________________________
The Green Grid Administration
3855 SW 153rd Drive Beaverton, OR 97006 USA
Phone: +1 503-619-0653 | Fax: +1 503-644-6708
Twitter: @TheGreenGrid | Skype: thegreengrid
Email: admin@lists.thegreengrid.org | Website: www.thegreengrid.org

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Feb 15
V1EWPOINT: The Efficient IT magazine
1E
1E has unleashed a very slick, valuable magazine called V1EWPOINT that covers the industry’s hottest topics of Efficient IT.  Each issue covers an aspect of IT and talks about how to bring cost under control in your organization through processes [..] Read More...
Feb 03
From the Ground at Rio+2.0
EMC
[written morning of 2/3] It's only the morning of the first full day of Rio+2.0 at Stanford U, but already it's been worth it ... for ideas, information, new contacts, and especially inspiration. My first encounter with other attendees was... Read More...
Jan 11
Three Years Later
eBay

DCP was formed on September 8, 2009. It seems like only yesterday when we started this! Quite a bit has happened since that date. We have over 2200 core members in 66 countries representing over 1000 companies in almost every industry. Our original charter has remained the same; Influence the industry through the insight of the consumer - the data center owner/operator. Join Mark Thiele and I as we reflect back on the three years and address how we plan to get back to basics with DCP in 2012.

 

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