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Radical Data Center Efficiency: The Critical Role of Software and Incentives

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Presenter:
Mark Aggar, Microsoft, Board of Directors and Technical Committee
Timo Stelzer, SAP
Steve Litras, Autodesk
Nicole Peill-Moelter, Akamai Technologies, Inc.


We don’t build data centers just because we want a cold place to store servers. We build them because we need a secure and reliable place to run and store applications and data. Unfortunately, the impact of applications and developers on energy efficiency in the data center is rarely discussed, even though increasing the utilization of the IT equipment from its typically low levels offers the biggest opportunity to improve the energy productivity of a data center. This panel of IT experts will discuss the emerging role of applications and developers in data center energy efficiency efforts. How can better designed and instrumented applications improve server utilization? What policies, incentives, and technologies are needed to motivate developers to create applications that are both reliable and efficient? What’s the role of private and public clouds, and what are some of the longer term opportunities that, with the help of developers, can make data centers more energy efficient, more productive, and friendlier to the environment than ever before?

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